You want to filter your customers
You want to create custom filters
Tag groups allow you to filter your customers through custom groups. Tag groups will appear in your Customers Tab Filters List. You should create your tag groups first, and then add tags.
Where To Manage Tags
Click on the (+) plus tab in the main navigation bar.
Click on Manage Tags.
How To Add Tag Groups
Within your Settings, head the Manage Tags section.
Under the All Tags option, Click + Add New Tag Group
Type in the name of the Tag Group.
Select the colour of the Tag Group